Print design has become a rarity that at any given chance, I am eager to work on. In ecommerce, design has a very short lifespan and it also isn't tactile.
This piece was created as a sneak peek to our fall lookbook. Under an extremely tight turn around we created this to be sent to our top members and new subscribers. The lookbook then had a URL link that drove to where you could purchase the product and an email version of the lookbook.
Below, are other print materials created to engage and activate new members as well as partner with outside fashion outlets.
Credits Art Direction partnership with Tim Bitici Photography by Steph Larsen Modeled by Anna Jonynas Hair and akeup by Natalie Shafie
Site takeovers are curated days that are used to tell a cohesive story on a website.
In e-commerce we thought changing our site everyday to keep the customer engaged was as hard as it got. However, pausing that ever-changing system to tell a focused story took a village.
The following are examples of takeovers that I art directed, designed and oversaw with several designers, copywriters and cross-functioning teams.
RLL + Cotton
The Fabric of Our Lives brand teamed up with Boston brand Rue La La to create their first Pop Up Shop.
From the window, in store signage, to t-shirt & photo booth lockup, flyers and social media event invites. My role was to design all the deliverables needed for the Pop Up Shop.
Art Direction Tabletop
Over the years I have Art Directed several tabletop sets with some of the best Photographers & Stylists in Boston, Kentucky and NYC. Here are some examples:
Art Direction On model
A collection of on model Art Directed photoshoots.
Magazine Print Ad
Variety Magazine teamed up with Rue La La to celebrate the Emmy nominees in L.A.
My role was to concept & design all assets for this partnership. From the magazine Ad, to onsite and email banners & social media promotions.
Lucy, the women's active wear brand partnered with Rue La Lato have a brand spotlight page that highlighted Lucy's apparel by catergory, while telling the story of their brand.
My role included concepting, co-art directing, designing and getting the work approved by Lucy's team.
This was the first brand spotlight page for Rue La la to have GIFs showing how the apparel reacted on the body, as the model moved.
Email design look and feel that provides an early access to our most devoted customers. These emails drive to branded and curated boutiques and reesulted in 16-40% CTOR lift compared to previous campaign.
Glossed & Found hired me to design the lock up for their G&F Halloween campaign. Click to see full story here: glossedandfound.com
Photo + Film: Tim Musho + Emily Hard Creative + Host: D. Graham Kostic Copy: Alaina Africano Totally 80’s G&F Graphic: studiolvg.com
"Glossed & Found, the on-line video magazine, gives you the inside scoop straight from the leaders and experts in the beauty, fashion and lifestyle industries. Stacey Koerner-Roney, founder of Beauty on Call and Haute PR, teams up with former Modern Luxury Magazines Style Editor and Rue La La Art Director D. Graham Kostic who plays Host and Creative Director.'