Website Art Direction
Site takeovers are curated days that are used to tell a cohesive story on a website. In e-commerce we thought changing our site everyday to keep the customer engaged was as hard as it got. However, pausing that ever-changing system to tell a focused story took a village. The following are examples of takeovers that I art directed, designed and oversaw with several designers, copywriters and cross-functioning teams.
Cashmere day on Rue La La

Digital concepts

Valentines day on Rue La La

Digital concepts

Africa day on Rue La La

Digital concepts

Luxury day on Rue La La

Digital concepts
