Website Art Direction
Site takeovers are curated days that are used to tell a cohesive story on a website. In e-commerce we thought changing our site everyday to keep the customer engaged was as hard as it got. However, pausing that ever-changing system to tell a focused story took a village. The following are examples of takeovers that I art directed, designed and oversaw with several designers, copywriters and cross-functioning teams.
Cashmere day on Rue La La