Website Art Direction

Site takeovers are curated days that are used to tell a cohesive story on a website. In e-commerce we thought changing our site everyday to keep the customer engaged was as hard as it got. However, pausing that ever-changing system to tell a focused story took a village. The following are examples of takeovers that I art directed, designed and oversaw with several designers, copywriters and cross-functioning teams.

 
 

Cashmere day on Rue La La

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Digital concepts

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Valentines day on Rue La La

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Digital concepts

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Luxury day on Rue La La

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Digital concepts

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Role: Art Direction of Website
& Design Direction of Assets
Huge thank you to all the designers, photographers, stylist, models, project managers, boutique products etc. that helped bring these and many others to life!

 
 
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Art Direction