EST 1988
MADE IN COL
LVG—AKA LAURA VANESSA GONZALEZ—IS A BOGOTÁ-BORN, BOSTON-RAISED CREATIVE ENDLESSLY INSPIRED BY COLOR, HANDMADE WORK, AND NOSTALGIA.
She’s most at home on set—art directing, collaborating, and shaping a vision in real time.
Outside of work, she’s often traveling, vintage shopping, digging through record stores, or sitting in old movie theaters. In all things, she’s guided by one idea: sueña.
RUE LA LA
EACH & EVERY
FIRST AID BEAUTY
EF
GEMVARA
ALEX & ANI
RAZORFISH
RAM TRUCKS
MASS/ART
HONOR CODE CREATIVE
COLOR HUNTING
COLLAGE & MIXED MEDIA
MOVIE THEATRES
VINTAGE ANYTHING
TRAVEL
INTERIOR DESIGN
interests
clients
influences
services
HERITAGE (🇨🇴 & 🇪🇸)
MOTHERHOOD
COLORFUL STORYTELLING
MOODBOARDING
WES ANDERSON
LUCILLE BALL
CREATIVE DIRECTION
ART DIRECTION
PHOTO DIRECTION
GRAPHIC DESIGN
VISUAL DESIGN
CASTING
ILLUSTRATION
kind words
“Vanessa’s creativity is unparalleled - she is an incredibly talented designer and art director. She constantly comes up with fresh ideas and has the ability to successfully execute them with her great sense of color and composition. She’s a very hard worker and always reliable. Vanessa inspires those around her and is a pleasure to work with - I look forward to collaborating with her in the future.”
“From the moment I began working as a junior designer at Rue La La, Vanessa was a constant inspiration. Her enthusiasm, creativity, and passion for design were evident in every project she undertook. Vanessa excelled in many different creative endeavors, not the least of which was her incredible art direction. Every day that Vanessa was in the studio, the results were outstanding: beautiful color and movement, inspired props, and an unmatched sense of humor were in all the photos she directed. As a co-worker, Vanessa was kind, generous, and encouraging. She was simply a pleasure to work with, every single day. I am so lucky to have had the opportunity to learn from Vanessa and I can’t wait to see where her talent and passion take her.”
“Vanessa is a true creative. She is a sponge for new ideas and brings a boundless wealth of fresh creativity to any project she’s on. Not only that, but she’s a gem to work with — positive, inspiring, and encouraging. I have no doubt that any assignment she’s on will surpass your desires and elevate your brand, so with that said, would recommend her wholeheartedly.”
“While at Rue La La, I had the pleasure of having Vanessa as my manager. She’s a true creative who’s whole heartedly passionate about design. Vanessa is a team player who is eager to collaborate and is always ready to take on any task that gets thrown her way. Vanessa’s detailed eye, mixed with her positive and bright personality is the perfect balance that would benefit any creative team. ”
“Vanessa is a great asset to the creative world. I had the pleasure of collaborating with her for over 3 years where she Art Directed many of the shoots I worked on. She knows exactly what she wants and is able to articulate her direction in a clear and concise manner. She’s very enthusiastic and is not afraid to push the boundaries. Vanessa creates a fun, warm and inviting environment while staying focused and getting the job done.”
“Vanessa is a dedicated, relentless, focused coworker and a selfless, inspiring, understanding, capable leader. I spent several years in the proverbial trenches of a very challenging account shoulder-to-shoulder with her and I couldn’t have asked for a better teammate.”
“Vanessa is a bright young talent! I have had the pleasure of watching her grow tremendously in the past several years at Rue. She has an amazing eye and the passion to bring her vision to life both in design and on set. She is always seeking out new inspiration and takes major pride in staying current on trends in fashion, design, and photography.
Aside from being a major talent, Vanessa is beyond reliable and a true professional. She is a true joy.”
“Vanessa has a remarkable eye for graphic design. She was my go-to designer for creative decks to win brand and agency business. Vanessa completely understood my business needs, asked all the right questions and showed a rare ability to turn around agency-quality creative in incredibly short window of time.
More importantly, Vanessa exuded several of our core values, most notably being kind and collaborative. Vanessa was warm and funny and always happy to dive into a project. She is one of my favorite co-workers at Rue.”
“I worked with Vanessa both at Rue La La and because of her amazing work and positivity, reached out to her to work with me again at Honor Code Creative, the agency I founded. Vanessa has an impeccable aesthetic and eye. She instinctively knows what works to elevate a project, campaign or brand. She can quickly grasp the essence of each brand and understand how to jump in and create or direct all of the visuals that will make it happen. Her eye is always on the goals of the client, and her brain is always a step ahead, thinking of ways to drive clicks and conversion. She is incredibly nimble and able to pivot.
On top of this, Vanessa has an incredible attitude. She is a ray of light on a team, and her positivity is infectious in the workplace. I would choose to work with Vanessa again in a heartbeat, at any time on any project. Her marriage of vision, talent, and transformative optimism make her a key player who is able to dig in and immediately have an impact.”