Marketing

EARLY ACCESS
Emails driving to branded and curated boutiques, focused on urgency. Resulted in 16-40% CTOR lift compared to previous campaign.

APPLE PAY PARTNERSHIP
App download campaign, in partnership with Apple Pay.

RUE 365 SHIPPING PROGRAM
Rues' shipping programs drive 23% of total revenue. The creation of a logo and consistent
campaign for the flagship 365 program drove a dramatic increase in sign-ups.